A- Integration of activity and management of the production cycle starting from exploration and securing raw materials and production and development of the cement and building materials industry, all the way to marketing and selling the final product.

B- Securing the market's need for cement and building materials with high quality and reasonable prices.

C- Improving performance and re-engineering and localizing activities in a way that enhances overall productivity.

D- Creating new development opportunities in the cement and building materials industry.

E- Developing an environmentally friendly cement industry.